The Strategist
Julie Erickson—hospitality insider turned strategic consultant—partners with venue owners and event professionals to drive proven results in sales strategy, systems, and sustainable growth.
What We Do
Strategy. Structure. Sales Results.
We believe that one size fits one. Every venue and event professional has a unique story, strengths, and challenges. That’s why we create strategies designed specifically for your business—not the other way around. From sales system overhauls to team training, we help you build the foundation for consistent, profitable growth.
Venues
Event Producers
Catering Companies
Boutique Destination Management Companies
Rental Companies
Photographers
Who We Help
There’s a difference between knowing theory and living it. With a career that spans from operations to executive leadership, Julie understands what truly drives results. She’s collaborated with venue teams, catering professionals, event producers, and other event experts who make magic happen—and now brings that insider knowledge to help your business thrive.
Why It Works
What Our Clients Say
Brooksie Hughes, President
"Her strategic guidance directly resulted in several new business partnerships and revenue opportunities that we wouldn’t have identified on our own."
Dana Nitti, Event Producer
“The proposal she created for us was high-quality, well-organized, and beautifully presented, making a strong impression on our clients.”
Ready to Grow Your Event Business?
You deserve a partner who gets it. Someone who understands the unique challenges of your industry and has the proven strategies to overcome them. Let's talk about what's possible.